Pixeltree Logo

App Development

Grow your business with a custom app build

Today, software solutions are increasingly necessary to maximize business value, access new revenue channels, and stay ahead of the competition. Manual processes and outdated tech slow you down and costs you valuable time and money. Neglecting potential software solutions also leaves you trailing behind the competition.

We understand app development is confusing and difficult but as your technology partner, we will work with you from end-to-end, applying best practices and a wealth of expertise, to design and build you a digital product that is attractive, user-friendly, secure, and scalable.

Elevate your brandwith superior appdevelopment
Enchanced logo
Enchanced
User Experience
Improved Customer logo
Improved Customer
Engagement & Retention
Increased Efficiency logo
Increased Efficiency
And Productivity
Competitive logo
Competitive
Advantage
Scalability logo
Scalability
Flexibility
Improved Brand Image logo
Improved Brand Image
And Credibility

Our iterative method of development means you can get to market within 6-8 weeks and saves you money.

This is our end-to-end process:

1. Discovery

This is a collaborative meeting where stakeholders and members of our development team gather to define the project’s scope, objectives, and requirements. It involved understanding the client’s vision, identifying target users, and outlining key features and functionalities. Discovery helps ensure both parties are aligned and on a clear path for successful development.

Timeline: About 1-2 hours

2. Requirement gathering

We collect and catalog every single detail about your app; user types, admin panel needs, pages, features, and behaviours. We prioritize and estimate them. We create flowcharts to map out the necessary processes to test and validate the requirements.

Timeline: About 1 week

3. Design phase

Our UX/UI designer will work with you to create a package of design assets including lofi & hifi mockups, clickable prototype, & design system. We typically present a couple layout options, receive your feedback, and make adjustments to make sure the designs are just right. The design phase is the best time to make changes because it’s faster and cheaper than during development. Each component of the design phase is described below.

Timeline: About 2-4 weeks

Wireframe

These are greyscale blueprints of every page to determine the layout of the app. Little to no actual text is used, it’s mostly blocks to represent buttons, tables, menus, etc.

Lofi mockups

Based on the wireframes, lofi mockups remain in greyscale but are more refined and use more text and detail to show components and information.

Hifi mockups

Once lofi mockups are approved, then we add brand colours, typography, graphics, and photographs. This is how the final product will look.

Clickable prototype

Using our design software, we can wire the hifi mockups together into a clickable prototype that emulates the final product. The prototype is a great tool for usability testing to validate user flows. This usually proves further tweaks are necessary before committing to development.

Design system

A catalog of components, colours, and typography. This ensures consistency throughout the app and subsequent builds even if you end up using a different development team.

4. Development

Once budget, priority, and design assets are approved, development can begin and earnest. We work in two-week sprints where developers focus on a set of deliverables to accomplish in that timeframe starting with the highest value items.

Code is tested, reviewed, and deployed to a staging environment where functionality is tested by the client and internal team. This ensures as many bugs as possible are caught and fixed before launching life and that features work as intended.

We maintain regular contact with clients to ensure total transparency and alignment.

For totally new apps, we launch an MVP (Minimum viable product) to get you to market quickly so you can start making money right away and get essential user feedback to inform next feature and refine available features.

For legacy features, the strategy depends on the goals and state of the existing app.

Timeline: About 4-6 weeks

We understand the risk business owners take to invest their time, money, and trust, in building their business.

We have helped many companies scale their business by creating new platforms from the ground up, taking over troubled projects to get them back on track, and adding new functionality to existing products.

After working with clients to implement new digital solutions, they have automated processes, enabled new revenue streams, and make more money while saving time.

Development Pricing

Design Phase

If the product is starting from scratch, we can provide a design package that includes wireframes, lofi & hifi mockups, a clickable prototype, and design system.

We will provide an estimate based on the scope of work like number of user roles, pages, etc.

MVP Build

We will provide a single fixed fee for an MVP based on on the design we create for you or an existing design brought to us.

Per Feature

For building on top of an existing product then we create estimates by feature.

If the scope and required work is very clear, we will set a fixed rate.

If the scope is unclear, requires investigation, and contains unknowns, we will set an hourly rate.